ReachLocal Inc., a Woodland Hills-based online marketing company, acquired SMB:LIVE, developer of digital presence and reputation management solutions for small- and medium-sized businesses.

Acquisition of the company’s technology will help ReachLocal develop a solution that enables small- and medium-sized businesses to publish multimedia content from a single interface to a business profile page hosted by ReachLocal, as well as to local directory sites, search engines and social media sites.

The company will also provide automated monitoring of local review sites, social media sites and local blogs. Automated monitoring tracks the number of times these sites refer to or comment about the small- to medium-sized business. This provides companies with feedback, alerts and analytics that can assist the business in managing its online reputation.

Alex Hawkinson, SMB:LIVE’s former chairman and CEO, is now ReachLocal’s general manager of digital presence. ReachLocal has offices in North America, Australia and the United Kingdom. The company is currently registered with the Securities Exchange Commission to do an initial public offering. The IPO date and has not yet been announced.