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	<title>San Fernando Valley Net - Top  San Fernando Valley Business News &#187; Media</title>
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		<title>Visual Effects Executive Rides Into Consulting World</title>
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		<pubDate>Sat, 13 Feb 2010 14:47:16 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
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		<description><![CDATA[An avid cyclist, Jeff Ross can ride between 80 miles to 120 miles a week. The long-time entertainment industry executive also finds in cycling a metaphor for business: that one needs to keep up the momentum and always move forward. In his own career Ross recently moved forward by leaving a vice president position with [...]]]></description>
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